pulse Health
Marketing PLan
Hey Andy!
Thank you for the call the other day. I appreciate the detail that you were able to provide, along with the extra information about your business. As soon as I saw your website I recognized seeing your business in town!
Below is a plan I put together for you to take a look over on how we can improve your marketing.
Growing Your Customer Base
To start, I wanted to share some of the methods we use to grow new customer bases for businesses, and some tips that you can feel free to use.
Facebook Pixel & Advertising
It looks like you already have a Facebook Pixel installed on your website! This is fantastic because with a pixel you can track the effectiveness of your Facebook ads in real-time, allowing you to allocate your budget more effectively.
With a pixel you can retarget users who have shown interest in your offerings, increasing conversion rates and use Facebook’s algorithms to automatically deliver ads to users most likely to convert, improving campaign performance.
The main idea of this is that you can use your current and future information to target the people who are most likely to book with you! This means less money wasted on showing ads to people who probably wouldn’t book anyway.
Google Tag & Advertising
My rule of thumb when running ads is that it’s never Clicks, Impressions or Likes that pay the bills. Is always Sales and Conversions.
One beautiful thing that Google does is only target people who are actively searching for someone that provides your services and only charges you once they click on your website.
One very important thing when it comes to Google Ads is having a well-done landing page that sells the client that you are the right choice for their needs, and has a call to action to book right away. Without this, a lot of the money you can spend on Google Ads goes wasted because there is nothing stopping the client from booking elsewhere.
Making Repeat Business
It’s nice when you have one booking, but it’s even better when you can generate long-term clients!
There are quite a few ways that you can help generate long-term clients through marketing, and one of the really easy ways of doing that is through email marketing. Being able to send out a message to the client each month will keep you Top-Of-Mind when the client needs to come back, or even for referring to a friend.
The emails should include something that is beneficial to the client such as “Stress Reduction Techniques for Better Spinal Health” or “Benefits of Regular Chiropractic Check-Ups”.
Search Engine Optimization
Your website’s SEO is actually one of the better ones I’ve seen out there, but there is also definitely room for improvement.
SEO is extremely powerful because it allows a nearly no-cost advertising strategy once it is set up. The tough part is that it does take a long time to be able to properly develop good SEO.
As a summary, SEO is very beneficial to any business looking at a long-game strategy. Think of how beneficial it would be if you were the first to pop up on Google when anyone typed “Chiro Edmonton” or “Holistic Wellness.”
Example Advertisments:
Our Process For Building Client Bases
Month One
Focus On Facebook And Google Ads, With The Intent To Show Off Brand And Product.
Goal is to build name and customer trust, and of course narrow down the start of our Customer Basis
Month Two
Continue to Grow a Baseline customer base through Facebook and Google Ads.
Start Doing simple remarketing campaigns to target guests that know the brand, but made purchases through the website yet.
Continue working on the website SEO to be able to have more natural clicks from people looking for your company.
Month Three
Use Facebook/Google ads to continue finding new customers that have not tried your brand while still marketing to your current market base for steady sales.
At this point, it becomes a combination of balancing a steady stream of people already familiar with your brand while still growing your customer base.
Services We Can Provide
Facebook and Google Marketing
We can use Facebook and Google marketing to create a new client customer base and help maintain previous guests through retargeting campaigns.
Ads will be the main focus to start growing your customer base and sales.
Email Campaigns
We will create blog posts and email campaigns that convert clients that have shown interest but have yet to purchase. In addition, it will keep your company in mind for referrals to find more clients.
We specialize in making designs that convert into sales.
Search Engine Optimization
SEO can promote your website to be one of the top searches on Google. In addition, it will encourage more sales through the website and show off your service to people researching materials or brands for their new projects.
(Huge Results Long Term)
As a new business with us, we would want to make sure that we could have monthly or bi-weekly updates to ensure that we are doing what we need to do to keep up to your standards and keep your company moving in the right direction.
Our Plans / No Commitment
Google & Facebook Ads
To Make Sales Fast- Unlimited Ad Designs
- 24/7 Ads Management
- Instant Lead Connection (No Delay)
- Free Ideas & Marketing Plans
- SEO Management
- Ad Spend
The Full Package
For Your Full Potential- Unlimited Ad Campaign Creation
- Data Driven Campaign Management
- Consistent SEO Improvement
- Monthly Email Campaigns
- Ad Spend Budget
- Website Rebuilding
P.S.
The company lives by the no contracts rule. We feel like we should earn your business month to month and provide the best service we can day-in, and day-out. The first month however, is a lot of data collection. It’s slow, and patient. But the outcomes of proper data collection are enormous.
If there are any questions I can answer for you, please feel free to call or text me anytime at 833-727-2022
Hope to hear from you soon,