Verna MARKETING Plan

 

Hey Verna!
My apologies for my technicial difficulties today, but we are getting things back up and running! Here below is a few tips/tricks to get some Automotive Leads. 

Growing Your Customer Base

To start, I wanted to share some of the methods that we found work over time to be able to get a lower CPL. Once these get up and running, you can pretty much turn ands on and off to make sure they keep performing. 

Landing Page Construction

A Landing Page is arguably the most important part of a website. It contains everything about who you are, what you do, and most importantly… why clients should work with you. Having a landing page generate leads at %10 is fantastic! So as long as we can keep managing that ratio, we will be golden.

 

Ugly Ads

Marketing is all about disrupting the flow of what people normally see while they’re browsing, and one rule of thumb that I have found in years of doing Auto Ads, is that Ugly Ads Work Better. The ads have to have a call-to-action, and a lead magnet that shows why the client should work with you over the 100s of car ads floating around. 

Or, direct an ad straight to your audience! Since you are advertising to people in AB and SK, you can use an ad that says “ATTENTION AB & SK RESIDENTS, GET APPROVED TODAY!”

Targeting

Even though it is a credit campaign, you can use targeting to broaden your view of people that might be interested in your ad. Currently you have set up to target people that are interested in Car Dealerships / Finance. It’s a little tough to find, but you can ad more interests that may be slightly outside of the scope of Dealer Financing, but may find someone that is in the market for a vehicle. 

Here is a list of the targeting we use:

Interests: Trucks, Finance, Vehicles, Personal finance, Financial services, Automobiles, Credit (finance), Used car, Car dealership, SUVs, Automotive industry, Loan, Refinancing, Four-wheel drive, Car finance or Cashback reward program 

 

 

Dynamic Ads

Dynamic Ads can automatically set up your ad combo (Ad Text, Creative, CTA, Headline) to fit what the viewer will be most likely to click on. 
For example, the ugly ads shown have different hooks, as well as different types of vehicles. It has the potential to boost the interest of the viewer by matching the ad with something they would be more interested in. 

Ugly Ad Examples

Our Process For Building Client Bases

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Month One

The first month is all about Data Collection. It helps narrow down your customer base to start showing ads to the right people, and what ads will preform best to get started. 

Trying to narrow down a higher quality lead takes time and a lot of testing. The first month is often slow, but proper data collection helps make advancements in future campaigns.

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Month Two

Start Doing simple re-marketing campaigns to target guests that know the brand and have visited the website, but haven’t pulled the trigger on a purchase or inquiry. 

Keep testing new ad creatives to see if you can make something that out performs the last campaign. 

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Month Three

Use Facebook ads to continue finding new customers that have not tried your brand while still marketing to your current market base for steady sales.

At this point, it becomes a combination of balancing a steady stream of people already familiar with your brand while still growing your customer base.

 

Walkthrough of Our Setup