Cody’s MARKETING Info
Super nice meeting you, and I hope that I can provide some info here to help you out. As someone that is learning the industry too, I wrote this very… casually? Generally a lot less formal then I would send a client. So if you have any questions, always feel free to shoot me a text or give me a call. I promise I’m not always hard to get a hold of.
Biggest Marketing Tips
To start, I wanted to share some of the methods we would use to help grow clients customer base. I’ll also try and make it relate to restaurants as I know that is going to be your main client base while starting out.
Meta Ads & Facebook Pixel
The biggest thing to remember for Meta ads, is that it’s something that I like to call ‘impulse advertising’. Whatever your goal may be (generally sales or leads) it convinces customers to make a purchase when they see the ad. They aren’t normally looking for “food near me” on Facebook, you want to try and target an impulse decision where someone sees your ad and says ‘oh yeah, I want this product now.”
My rule of thumb when running ads is that it’s never Clicks, Impressions or Likes that pay the bills: It is always Sales and Conversions.
When you have a proper Google Adwords campaign, it can be an extremely powerful tool. It can put somebody that is looking for your exact services, right on your landing page!
The idea is you can stop wasting money on people who are not likely to make a sale with you and get straight to the right clients.
Social Media Management
Socia media is important for nearly every front-facing business. It is a way of building ‘social proof’ and building trust with potential clients. But one thing to keep in mind is that you generally won’t recieve a lot of purchases through Social Media alone. In the resturaunt business, you may build popularity and definetly have a lot of people come into the store however!
When making each post, it isn’t always about selling or pushing your product. The main thing is building a relationship with your viewers. You can do this by making sure that each post provides value. Something that makes the viewer thankful to see it, and hoping for more. It could be anything as complicated as a ‘How to make a Espresso Martini at Home’ to a stunning photo that someone is just happy to see.
Think of the events companies, they don’t always provide something monetary, or insightful, but they are photos that you’re happy to see and provide almost an ‘atmosphere’ for the brand.
Finding Your Client Base
Finding your client base is super easy if you already have a customer list stored from your business. If you have records of people that already have made deliveries with you, you can just upload that list easy enough to your ad audience of choice.
If you don’t have a client base, it makes it a little more difficult, but thankfully it looks like Finns and potentally the other businesses have instagram! You can scrape the followers from the page, by using tools such as Phantombuster, to get the names and emails from your followers to start building your client base.
Our Process For Building Client Bases
The first month is all about Data Collection. It helps narrow down your customer base to start showing ads to the right people, and what ads will preform best to get started.
Trying to narrow down a higher quality lead takes time and a lot of testing. The first month is often slow, but proper data collection helps make advancements in future campaigns.
Continue to Grow a Baseline customer base through Facebook and Google Ads.
Start Doing simple re-marketing campaigns to target guests that know the brand and have visited the website, but haven’t pulled the trigger on a purchase or inquiry.
Continue working on the website SEO to be able to have more natural clicks from people looking for your company.
Use Facebook/Google ads to continue finding new customers that have not tried your brand while still marketing to your current market base for steady sales.
At this point, it becomes a combination of balancing a steady stream of people already familiar with your brand while still growing your customer base.
Some Templates For You
I took a look for some of my previous employment documents, and couldn’t find any. I probably have a paper copy back in Canada, but unfortunately that doesn’t really help currently. What I can add onto here though is my Privacy Policies and Terms And Conditions you can feel free to steal. You will probably have to change it for of course being registered in NZ, but hopefully it gives you some inspiration.
Please take a look at the terms and conditions for both E-Market, and ADVNTRE here:
As a business with us, we would want to make sure that we could have monthly or bi-weekly updates to ensure that we are doing what we need to do to keep up to your standards and keep your company moving in the right direction.
Our Plans / No Commitment
Normally this is where I would have a pricing plan for clients to see. $1000/month for ads management, $500/month for social media mangement, etc. But for you I would to help out and see what you need done and I can work something out for you. I don’t think it’s needed to have a full menu pricing list for you as we are literally a few blocks away from each other and I know that we would be working a little closer together than most businesses.
Just give me a call whenever you have any questions, or anything at all and I’ll jump on it!
The company lives by the no-contract rule. We feel like we should earn your business month to month and provide the best service we can: day in and day out. The first month, however, is a lot of data collection. It is slow and requires patience; however, the outcomes of proper data collection are enormous.
If there are any questions I can answer for you, please feel free to call or text me anytime at 833 727 2022
Hope to hear from you soon,