3i Precast marketing plan
Hello!
Thank you for allowing me to come in and take a tour of the place. I actually got way more invested in the product and process than I presumed I was going to! If you can amp me up like that, I can only imagine how excited you get your clients.
Attached below is a full marketing plan that we can implement, for you guys, and keep growing!
Growing Your Customer Base
To start, I wanted to share some of the methods we use to grow new customer bases for businesses, and some tips that you can feel free to use.
Facebook Pixel Tracking
A facebook pixel is a piece of code that you can install on your website that can track what potential customers are doing on your website. You can track everything from Page Views, to Bounce Rate, to Bookings and Sales.
The Information from the Facebook Pixel can help you see what ads or programs are helping you convert people just visiting the site, to people through the doors.
Using A Pixel For Ads
My rule of thumb when running ads is that it’s never Clicks, Impressions or Likes that pay the bills. Is always Sales and Conversions.
When you combine the Pixel on your website, with Facebook/Instagram ads, it can allow you to show your ads to people that are more likely to take action on your website. Whether it is ordering through SkipTheDishes, or DoorDash, to booking a reservation through Open Table.
The idea is you can stop wasting money on people that are not likely on making a sale with you.
Making Repeat Business
You guys already have a fantastic staff for repeat business. Every time we’ve been there is always a pleasant experience that makes people want to come back!
Using Social Media, Facebook Pixels, and proper marketing, you can continue to grow your repeat business even further. Whether it is new specials, special events, or even just a slow day, you can use ads to target your current regulars and previous customers to continue to grow an even more solid customer base.
Search Engine Optimization
Investing in SEO can help you increase your website’s visibility and attract more potential customers to your business.
Optimizing your website for search engines can improve your search engine rankings and drive more organic traffic to your site, leading to more leads, sales, and revenue for your business.
With its long-term benefits and potential for significant ROI, SEO is a wise investment for any business looking to grow its online presence and compete in today’s digital landscape.
Quick Logo Reveal
Our Process For Building Client Bases
Month One
Focus On Facebook And Google Ads, With The Intent To Show Off Brand And Product.
Goal is to build name and customer trust, and of course narrow down the start of our Customer Basis
Month Two
Continue to Grow a Baseline customer base through Facebook and Google Ads.
Start Doing simple remarketing campaigns to target guests that know the brand, but made purchases through the website yet.
Continue working on the website SEO to be able to have more natural clicks from people looking for your company.
Month Three
Use Facebook/Google ads to continue finding new customers that have not tried your brand while still marketing to your current market base for steady sales.
At this point, it becomes a combination of balancing a steady stream of people already familiar with your brand while still growing your customer base.
Services We Can Provide
Facebook and Google Marketing
We can use Facebook and Google marketing to create a new client customer base and help maintain previous guests through retargeting campaigns.
Ads will be the main focus to start growing your customer base and sales.
Email Campaigns
We will create blog posts and email campaigns that convert clients that have shown interest but have yet to purchase. In addition, it will keep your company in mind for referrals to find more clients.
We specialize in making designs that convert into sales.
Search Engine Optimization
SEO can promote your website to be one of the top searches on Google. In addition, it will encourage more sales through the website and show off your product to people researching materials or brands for their new projects.
(Huge Results Long Term)
As a new business with us, we would want to make sure that we could have monthly or bi-weekly updates to ensure that we are doing what we need to do to keep up to your standards and keep your company moving in the right direction.
Our Plans / No Commitment
Google & Facebook Ads
To Make Sales Fast- Unlimited Ad Designs
- 24/7 Ads Management
- Instant Lead Connection (No Delay)
- Free Ideas & Marketing Plans
- SEO Management
- Ad Spend
The Full Package
For Your Full Potential- Unlimited Ad Campaign Creation
- Data Driven Campaign Management
- Consistent SEO Improvement
- Monthly Email Campaigns
- Ad Spend Budget
- Website Rebuilding
P.S.
The company lives by the no contracts rule. We feel like we should earn your business month to month and provide the best service we can day-in, and day-out. The first month however, is a lot of data collection. It’s slow, and patient. But the outcomes of proper data collection are enormous.
If there are any questions I can answer for you, please feel free to call or text me anytime at 780-940-0836.
Hope to hear from you soon,